Determinants of Investment Decisions in Student Investors

Abstract

This study aims to understand the influence of literacy and financial behaviour on decision-making among students at the Gallery FPEB UPI Sharia Investment. This study is a study of descriptive verification with a quantitative approach. Data collection techniques include a Google form questionnaire distributed to registered students as investors in the Gallery FPEB UPI Sharia Investment. The study used saturated or census sampling to determine the sample, recording 137 students as investors in the Gallery FPEB UPI Sharia Investment. The validity test instrument uses the Pearson Product Moment formula, and the reliability test uses the Cronbach Alpha formula. Test assumptions include the normality test, the linearity test, the multicollinearity test, and the heteroscedasticity test. The data analysis techniques employed included multiple linear regression and hypothesis testing, utilizing the F-test and t-test. Research shows that literacy and behavioural finance positively affect the investment decisions of students at the Gallery FPEB UPI Sharia Investment.

Keywords: Finance Literacy, Behaviour Finance, Investment Decisions